HOME / TOOLS / MICROSOFT ADVERTISING
Microsoft Advertising
Reach audiences across Bing, Yahoo, and LinkedIn
Microsoft Advertising (formerly Bing Ads) combines Bing and Yahoo search advertising with LinkedIn and native placements. It often delivers lower cost-per-click than Google and offers strong B2B targeting through LinkedIn integration.
| Pricing from | No minimum, pay-per-click |
| Best for | B2B companies and advertisers seeking lower search costs on alternative networks |
| Website | ads.microsoft.com |
Strengths and trade-offs
- Significantly lower CPCs than Google in many verticals
- Strong B2B targeting via LinkedIn profile data
- Smaller audience reach than Google Search
- Less sophisticated AI optimisation than Google Ads
Appears in
SAAS
Google Ads95.02
Facebook and Instagram Ads92.73
Amazon Ads90.3RANKINGfull ranking →SAASGoogle Ads95.02
Microsoft Advertising92.73
Optmyzr90.3RANKINGfull ranking →
Top 10 Advertising Platforms
1Amazon Ads90.3RANKINGfull ranking →SAASTop 10 PPC Campaign Management Tools
1Is this your company?
Claim Microsoft Advertising to suggest corrections to its listing (pricing, features, details) or ask about an enhanced profile. We review every claim before anything changes.