Drip is a marketing automation platform built for e-commerce and online stores. Focused on email marketing, SMS, and customer data platform capabilities optimised for revenue growth.
| Pricing from | £29/month |
| Best for | E-commerce entrepreneurs, digital product creators, and direct-to-consumer brands focused on email revenue |
| Website | www.drip.com |
Strengths and trade-offs
- E-commerce-focused features and integrations with Shopify, WooCommerce, and Stripe
- Excellent customer segmentation and dynamic content personalisation
- Smaller ecosystem compared to HubSpot or ActiveCampaign
- Limited CRM and sales automation features outside email and SMS
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