Qualtrics provides comprehensive customer experience management with advanced analytics, AI-powered insights, and enterprise-grade deployment options. Used by leading Fortune 500 companies for customer feedback, employee engagement and market research.
SurveyMonkey is a user-friendly platform enabling businesses to create, distribute and analyse surveys at scale. Features include pre-built templates, robust analysis tools and integrations with popular business applications.
Typeform specialises in creating beautiful, engaging conversational surveys and forms. Its intuitive drag-and-drop builder makes creating professional feedback surveys accessible to non-technical users.
Zendesk integrates customer feedback collection with helpdesk and ticketing systems, enabling organisations to gather insights directly from support interactions and customer touchpoints.
Jotform is a versatile form building platform supporting surveys, quizzes, payments and feedback collection. Its drag-and-drop interface and affordable pricing make it accessible for businesses of all sizes.
Alchemer provides an omnichannel feedback platform with mobile-first design, real-time analytics and integration capabilities. Purpose-built for collecting customer feedback across web, mobile, email and SMS channels.
GetFeedback integrates directly with Salesforce to collect customer feedback and embed insights into CRM workflows. Purpose-designed for Salesforce customers seeking native feedback capabilities.
Qualaroo specialises in collecting real-time feedback directly from website visitors through targeted polls, surveys and heatmaps. Designed to understand user behaviour and satisfaction on individual pages.
Trustpilot is primarily a review management platform that helps businesses collect customer reviews, manage reputation and respond to feedback. Includes survey capabilities and review analysis tools.
Nicereply specialises in NPS, CSAT and CES surveys integrated with helpdesk and communication tools. Designed for service and support teams seeking to measure and improve customer satisfaction metrics.
Positions 1, 2 and 3 are available to buy for twelve months. Everyone below moves down a place, and the bottom entry comes off.
NPS (Net Promoter Score) measures customer loyalty on a 0-10 scale. CSAT (Customer Satisfaction) asks how satisfied customers are with specific interactions, typically on a 1-5 scale. CES (Customer Effort Score) measures ease of interaction, helping identify friction points in customer journeys. Most platforms support all three methodologies.
General platforms like SurveyMonkey offer flexibility and lower costs, suiting diverse feedback needs. Industry-specific solutions provide pre-built templates and integrations optimised for your sector. Consider your budget, integration requirements, and whether you need specialised analytics before deciding.
Most modern platforms support CRM integration. Qualtrics, SurveyMonkey and Zendesk integrate with Salesforce, HubSpot and other major CRMs. GetFeedback is specifically designed for Salesforce. Check each platform's integration marketplace to confirm compatibility with your systems.